“Every luxury must be paid for, and everything is a luxury, starting with being in this world.” ― Cesare Pavese, Il mestiere di vivere: Diario 1935-1950
I believe that the high-end real estate consumer has specific needs and wants when it comes to home ownership. The luxury brand consumer purchases luxury brands for any number of reasons, but in real estate I believe they purchase because of the relationships they enjoy. They tend to want to be near others who are in high-end market areas. Typically they have a people connection. For this reason Timothy Real Estate Group has launched TIMOTHY LUXE PROPERTIES in order to set apart those estate properties that offer more in terms of location, construction quality, lifestyle and value.
Luxury brands are loved the world over for what they provide the consumer: sometimes status and often style. Not only that, luxury brands remind us you get what you pay for.
“The materialistic view of happiness of our age starkly revealed in our understanding of the word “luxury.” ― Alain de Botton
Yoo Company is a luxury property developer that has designed more than 10,000 homes, hotels and commercial projects in 37 cities worldwide. The company’s president John Hitchcox believes – “The essence of luxury living isn’t the bells and whistles, the décor or the eccentric public area designs like Philippe Starck is known for. It’s the sense of place and feeling of community that people buy into. Just as when you walk into an Apple Store you do so with certain expectations of freedom and service, so people look to premium homes with similarly high expectations. Some areas of the world are becoming overheated in the property market and having something extra to differentiate oneself from competitors is becoming more and more vital.”
As a real estate agent I learned how to work with high-end clients in Beverly Hills, California. I had the opportunity to work with many affluent families and celebrities that usually had business managers, attorneys, and accountants involved in every transaction. Realtors have to be on their “A-game” because clients are very smart and business savvy, and they have many options before them.
In the world of luxury products, experience and perception are important but the most important quotient is value. The old rules of luxury buying used to dictate that the act of purchasing a luxury product determines how much a consumer is willing to spend, but I believe this has changed and feel our clients want to see value when they purchase a new home. They want to see something special and extraordinary. When you see the TIMOTHY LUXE PROPERTIES logo you can count on a property that offers more for the high-end consumer.
“Every state of society is as luxurious as it can be. Men always take the best they can get. ” ― Samuel Johnson